We are so happy to finally welcome you back to a brand new hcxo.shop (formerly known as the Her Campus Shop)! You may have noticed that for the last few weeks we’ve been hard at work behind the scenes, initiating a complete rebranding of our site.
Our new logo.
What you may not have realized is that this unveiling was months in the making, and that you played a major role! We deep dove into all aspects of the shop - from warehouses to product vendors to pricing to design – with help from you in the form of surveys, focus groups, and more so that we could bring you the best experience possible.
We’ve updated our pricing, offering some of our most popular items in bulk so that you can go in with the squad. We’ve updated our site design, making the site more beautiful and easier to use. We’ve updated our shipping pricing to be order-dependent instead of flat rate, allowing you to pay the proper amount (even when all you want is a sticker). We've added product reviews so that you can let us know what you think and others can get extra info while they shop. And, of course, we’ve introduced a new name that is a little more memorable!
In addition to these tangible changes, you can also expect more interaction with us. We’ve launched an hcxo.shop dedicated Instagram @hcxo.shop, where we’ll share mini lookbooks of upcoming products, style inspo (and laughs), customer photos, and more. We’ve created a newsletter to announce new collections, sales, and anything else you need to know. Look out for us on the main Her Campus Facebook page too, where you'll see us show off and give away new products via Facebook live!
Finally, you’ll see more products made with the everyday collegiette (and collegiette at heart) in mind. Flashy stickers, funky mugs, statement tees, wall prints, school supplies and more are all in the works, and we can't wait to share our new products with you! Of course, our OG Her Campus team members will always occupy a special spot on hcxo.shop; we’ve created a new Team collection, where HC team members will find everything they need to rep HC on campus!
Lastly, don't forget to share the #hcxolove on social! We can't wait to see how you style your @hcxo.shop!
Some of our summer interns at a recent photo shoot for the shop.
Comments or feedback on the hcxo.shop relaunch? Email us at hello@hcxo.shop - we'd love to hear from you!
HCXO,
The hcxo.shop team
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