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About Us, the official store for, the #1 new-media brand for the empowered college woman, is inspired by and created for collegiettes (and collegiettes at heart!) everywhere. That's you! You're smart, strong and sassy, and you deserve to flaunt it. We know you're on a budget, but that shouldn't hold you back! That's why we keep our products at prices you want to you pay. From feminist AF tees to inspiring wall prints, to notebooks that let everyone know just how much you DGAF, and everything in between, our shop is here to help you express yourself while you take on the world. Slay on, collegiettes!

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